To achieve the expected the investment promotion purpose, preparation is very important. Preparation mainly involves the following aspects:
(a) the information release. In one month prior to the opening of the exhibition, through various channels will enterprise exhibition information tell the dealer. The exhibition bustling choice agent products, the distributor of pertinency, will be the first information to the dealer, can rise to the role of the first impressions are most lasting. The information to highlight the selling point of the products, the market potential and that the enterprise booths. Issued by the two main approaches to send invitation known: customers and media advertisement issue, agricultural chemicals effective media have the pesticide market information ", "the national agricultural production means market information", "the pesticide express" to the "national agricultural information, agricultural production means", "the supply and marketing information of agricultural production means guide.(2) investment promotion material production. Investment promotion material is in the form of text introduced the origin of chemical enterprise, background, products, sales policy, the market management system, terminal construction strategy, let dealers to fully understand the enterprise, product and market operation idea, promote cooperation and confidence. These material mainly includes business catalog, sales management manual, product manual. Good investment promotion material should be manufacture fine, design and brand style are identical with each other. Chemical enterprise that can be taken together, and making the data into a cd-rom, make the investment promotion spot demonstration, conditional enterprise such as already produced film and television ads can be clip make VCD.(3) the booth design. Booth is enterprise's face, good booth design can let person on brand produce good first impression, and in the exhibition site get high attention, to create favorable conditions for investment promotion.Generally speaking, the booth design level and dressed effect, with the enterprise is proportional to the show, importance of ascension that investment enterprise gradually abandon "a table, two chairs type" simple combination, began to booth booth design aspects of kung fu, spend on hundreds of thousands of the exhibit has become more and more popular. At present the enterprise to use more is especially to install booth and pulling the exhibition stand two forms. Market a brand basically will be especially to install, that is, based on the stand area, position and the surrounding environment design booth, use woodiness material on the site, and the general assembly costs are in more than ten, around two hundred thousand. Special assembly exhibition is high, and although cost can't reuse, but play a large space, can make full build good show atmosphere, even give them in shock. In the last year of the 19 th national eppo held the meeting, jiangsu red sun, shandong, Shanghai YiKe think green abundant brand booth design are impressive. Weaker companies usually choose low cost, can be repeated use of pulling the exhibition stand, can fold stent by spraying elegant image picture frames, pulling the whole line is fluent, need not constrained the three face plate structure surrounded are more prominent, can show the company image, relay information about products, the price is suitable, easy to carry, finished with a folded, one remove it can carry, very suitable for long distance transportation, but because it is difficult to and in momentum for space-unit, compared the design so more to use opportunely on idea, create good visual effects, considering the sound, light, electricity, the color of the comprehensive use. Booth design it put up the best in show host city please professional exhibition engineering company is carried out.(4) the personnel training. At present domestic lack of understand the exhibition talent, particularly in the enterprise rarely have a special exhibition of the personnel responsible for investment promotion, including staff from each department (temporary basically beforehand, so make unified training is very important. The training content including enterprise knowledge, product knowledge, negotiation skills, the sales policy and related marketing knowledge, chemical companies to introduce, attention should be paid to the market situation, sales channel form a way, main competitors, etc. One of the most important goal of the training is to inspire, let the personnel especially inexperienced new confidence, customers can calmly.(5) material preparation. Above all, exhibition, than for the raw materials relatively trivial, but if be able to ready, then can save a lot of trouble, they might encounter. Such as personnel address book, collect customer name card of card case, all kinds of auxiliary tools (such as scissors, glue, rope head, tape belt, socket, acoustics, water machine, paper cups, etc.), material ahead, can make good exhibition site work in an orderly way.