From the Beijing Olympic Games in 2008 to 2010 in the Shanghai world expo, China is increasingly involved in the various large world exhibition, with the form of exhibition show positive self image and strengthen the exchanges with other countries. "In this context, China should pay attention to training professional exhibition talent and to promote the development of mice economy quality." Siemens, a German media, dean of the college of uzziah, before, in Ben d when accepting a reporter to interview said.

Germany is the world famous exhibition, almost all the kingdom of large and medium-sized cities have specialized exhibition hall, and visit exhibition has become a kind of hobby German leisure. As such in Frankfurt motor show, Hanover information technology exposition, Berlin, and a series of famous brand an exhibition, but also involves food, toys, home appliances, and many other areas of the size of the exhibition. Exhibition organizers in Germany has become an important economic industry.

"Exhibition in Germany to become a huge economy industry, one of the main reasons is a large number of high quality professional exhibition personnel involved." As the German "exhibition industry first", said the bain. According to his introduction, Siemens media college is the European Union exhibition training within the industry well-known vocational education enterprise. The college graduates already active in the countries all over the world in the exhibition industry, as all kinds of meetings, exhibitions and other large activities at the scene of the organization. In Sydney, Athens Olympic Games venue in this school graduate figure. Bain, said exhibition industry technology is a high content of industry, not many people thought that just stand or send propaganda materials, etc. Especially with the media, acoustics, lighting and construction technology and the development of the exhibition market itself, expand and refinement, exhibition employees face familiar with exhibition organization, planning and the use of DuoZhong media technology exhibition, decorate the aspects of learning.

"The Chinese are in the exhibition industry development period, but exhibition technology is still in the experimental stage of development, especially lack of special technical personnel." Bain analysis, said. He points out that China's current exhibition training also limited to management level of training, existence theory, on the tendency of light practice; Many employees from the foreign language, foreign trade and enterprise management and lack of exhibition industry turned to a thorough understanding of the industry. The 2008 Olympic Games and the world expo in 2010 and other large-scale activities of Chinese exhibition industry all give a big challenge. Bain said: "China urgently need to strengthen the training of workers for exhibition, vigorously promote the development of the exhibition industry." It is reported, Siemens, a German media school will open next year in the China Shanghai branch, and help China train senior technical personnel of the exhibition.