A thing well done, driving the six industries-how to improve the exhibition industry industry exhibition city driving factor
 
 At the convention and exhibition city development level and the exhibition scale certain conditions, doing one thing can drive 6 related industry. It is to make the participants everyone has an exhibition of city travel guide (hereinafter referred to as the "guide"), six industry for food, housing, transportation, travel, buy, entertainment,.
 
 1. Why make participants everyone has a "guide"?
 
 "Guide" can play the role of advertising, exhibition for city not familiar with the participants for, "guide" is the life of the exhibition city a little helper, also is the guide its consumption a tool. Consumer often there are quite a number of the advertising cause.
 
 2. The content of the "guide"
 
 The content of the "guide" should have not only exhibition city city brand publicity content and, even more, for the participants is a food, housing, transportation, travel, buy, entertainment, the detailed introduction.
 
 3. The writing of the "guide" principle
 
 The writing of the "guide" to follow the principle of practicality, first or it will be as an advertising and threw it. Next to the comprehensive as possible, of course, said here detail is not comprehensive, but the water type comprehensive representative case comprehensive detailed.
 
 4. The release of the "guide"
 
 In all the exhibition site can download self-help to extend, on electronic or by special agencies in advance before the guide or with exhibitors as well together, also can guide to mail in the exhibition site issue. "Guide" the earlier sent to the participants, the greater the effect is obvious. The hand
 
 5. "guide" with the sales promotion activity
 
 Can be on exhibition site set up tourism advisory council (executive units can be formulated a travel agency), sign up 30 people from transportation, 50 people from the tour guide fee, etc.
 
 It is "guide" can be commercialized operation. Specific launch or the execution unit can be government can also is the enterprise.
 
 But the general exhibition industry development and mature, exhibition industry base, the greater the driving factor is high, the industry exhibition industry in a city, the bigger the economic contribution.