To participate in a variety of exhibitions, this is called the show sales skills. Now China's exhibition is more and more, so you want to make show sales, be about to choose an appropriate exhibition.
 
 First of all, you have to choose the size of the fair.
 
 If you are a small manufacturers, surface others is world class manufacturer to attract the, is large customers, and not your target customers, and then you go to will only become more show from already enterprise's tiny, this just don't play with somebody else. As to the heavyweight boxing champion world-class game, you also go to sign up, you stand on the other side, the man, 150 kg rice a high, you 60 a few kilograms, one punch was killed. So you want to see your goal??? What??? If you aim to pull to your potential customers, you have to analyse the will, your potential customers will come to? They were to come, what will be a? They mainly to see??????? You should be appropriate to choose.
 
 Exhibition skills
 
 A study to the exhibition will customers mentality; 2 it is to do, when to, content, and the money ready; Three is grouping; Four is looking for potential customers; Five is product introduction skills; Six is to improve the exhibits and follow up after the meeting that moderate, etc.
 
 Second, we should fully to do, when to, content, money, and preparation.
 
 Third, to grouping.
 
 The grouping is stem what of? Multiple destination is tie-in, can divide attack, such as: several parts to collect the information-as an exhibition, almost rival and the industry will be here all the upstream and downstream, so on your terms is to collect the whole industry information is very important opportunity. Be like again: there are special make friends, these friends sometimes will invite experts to learn all speech, will please officials talk will cut the ribbon and, in the field of management personnel, there will be together, there will be your upstream suppliers, your downstream, media friends, friends in the government, so I want to make some friends walked, I want to make some friends similar, and the association, etc, are all don't pass. You going to assign good personnel, each part by who to go to attack.
 
 Fourth, looking for potential customers
 
 Who is your potential customers? You ready to collect the data is how many potential customers? Of course can't say the more the better, you want to book a target quantity, so you can consider to take many people go to? How much material with? At the scene, you have to tell what is potential customers, which is to join? Potential customers generally will ask what is the problem? What special arrangements with potential customers, who are the people who deal with sightseeing? Prepare a large amount of data is, everyone has; 2 it is important, to accept, or come onto, have no, also too late to make a few days, the manufacturer behind, you card also have no, material is not, so we must protect your resources.
 
 Fifth, product introduction
 
 Those who talked of interested people who, you think have opportunity to take hold of it, please ask him to take a seat to talk about when you will give him the complete material. To potential customers to try to let him high you leave material, how to stay? To have the temptation skills, everyone like??????? For example, fill in data card left, there is an opportunity won great prizes.
 
 Sixth, expand brand awareness
 
 Big enterprise in order to standardize the purchasing behavior, avoid factitious inappropriate, the way to bid.
 
 Small and medium-sized enterprise, besides the public relations, must also be bid to join ranks, strive for good projects and good user. Bid is the trend of The Times.
 
 This awareness, of course, reflected in the exhibition that you attend to class; In addition to the booth, and your staff outside the gifts you dress, also there is relation, should make other people to your brand impression. Such as gift he is not throw, will keep the use. The past is biggest computer, many manufacturers to send the mouse, the packing is above his web site and the company in brief. Customers since on throw, can put in to see every day there. Send different things can increase the awareness of the brand and rendering. You out to show, is very good exercise, can be informed, but it'll make good group.
 
 Seventh, overall consideration, to want to earn back.
 
 Attended the exhibition is very tired, so you have to find a good meal time place, where is the toilet, live in the place where, want to run. In addition your chain, who CARES what traffic and other arrangement don't ignore, anyhow should be good at to exhibition booth, even the very beautiful, but the other is very weak, and not to play multiple levels of accumulate class sex, next time just doesn't do well. To attend a exhibition takes time and effort, must make it back.
 
 Eighth, according to effective material, a follow up after the meeting.
 
 After the meeting with said, you should pay attention to, if you gathered 400 customer data, generally speaking, the not long after it is forgotten, lose excitement, three to five days, up to two weeks. So you have to finish the work within 5 days after the follow up. One day a personal call can play 10, you need to prepare to them, the list between them. If there are local customers, you will also go to the side for a few days, to visit them. So the follow up this part, you have to grasp.
 
 Strategic partner sales skills
 
 Finally a skill, called strategic partner sales skills. This is the highest customer relationship management a state, is to establish long-term partnership. At this point there is a motive, that investors may share interests.
 
 There are several ways to share interests with: one is as long as old customer, there is a discount, or ask discount, it is the most simple. Another take some accumulated points, some companies to the points of the accumulative total of method is thick with spending, how much will return some preferential treatment, such as silicon valley technology can participate in a conference. Of course, this is big company profit, but can let me to go to America to silicon valley take a trip, I would seriously accumulative total points. So you know, who it particularly interested in, do you want it to be accumulated in the head of the who. Still have a kind of is all cooperate development product, for it to special design a scheme, a kind of style, a series, a kind of mold, to a booth, everyone to exclusive cooperative development. Also can cooperate or joint venture for some items